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:: Killer UX Design (TRUE PDF) ::

 
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MessagePosté le: Sam 21 Mai - 07:37 (2016)    Sujet du message: Killer UX Design (TRUE PDF) Répondre en citant




Killer UX Design (TRUE PDF) > bit.ly/1Tq3x3V





A,product,needs,a,good,UX,no,matter,whatWhats,amazing,about,this,is,that,its,value,proposition,has,completely,disrupted,the,travel,and,housing,industryTreatment,Magazine,,January,12,,2012And,,of,course,,he,and,his,team,developed,a,consumer-facing,website,for,customer,acquisitionTracking,users,habits:,Set,up,of,a,test,environment,to,measure,behavior,and,optimize,designsThis,,,is,,,why,,,the,,,client,,,allowed,,,my,,,team,,,to,,,put,,,the,,,redesign,,,on,,,pauseI,,,say,,,it,,,is,,,better,,,to,,,know,,,enough,,,about,,,software,,,engineering,,,to,,,tell,,,when,,,a,,,developer,,,is,,,BS-ing,,,you,,,because,,,they,,,don't,,,want,,,to,,,do,,,it,,,your,,,wayThey,offer,incredible,value,through,feature,sets,like,easy,calendaring,tools,,map,integration,for,browsing,,and,,most,crucially,,a,seamless,transactional,system,that,had,not,been,previously,offered,by,other,competitiors,like,VRBO,,Homeaway,,or,Craigs,ListYour,,Account,,Shopping,,Cart,,0,,items,,$0.00,,Your,,shopping,,cart,,is,,emptyIf,I,didnt,have,Eventbrite,to,experiment,with,as,a,promotional,platform,,there,might,have,been,no,book,for,Jaime,LevyDesigners,,,love,,,to,,,pin,,,new,,,terms,,,and,,,that,,,confuses,,,the,,,clients,,,,I,,,still,,,dont,,,understand,,,the,,,difference,,,between,,,Information,,,Architecture,,,and,,,Interaction,,,Design,,,,it,,,sounds,,,like,,,the,,,same,,,person,,,performing,,,two,,,rolesThey,,are,,blind,,beyond,,what,,theyve,,received,,in,,the,,business,,requirements,,documentLtdAre,,,you,,,ready,,,to,,,jump?,,,Author's,,,Blog,,,Author's,,,Bio,,,Past,,,Live,,,Events,,,Follow,,,Jaime,,,on,,,Twitter,,,,,,2016,,,Jaime,,,Levy,,,/,,,User,,,Experience,,,(UX),,,Strategy,,,But,,by,,looking,,at,,the,,big,,picture,,,we,,showed,,them,,how,,a,,lot,,of,,their,,UX,,was,,actually,,getting,,hamstrung,,by,,other,,things,,that,,wentbeyond,,the,,digital,,interfaceIts,the,vision,of,a,solution,that,needs,to,be,validated,with,real,potential,customers,to,prove,that,its,desired,in,the,marketplaceDecoding,,,behavior:,,,Recognize,,,human,,,habits,,,and,,,motivatorsIt,,,has,,,a,,,fantastic,,,brand.Now,,,,think,,,about,,,products,,,like,,,Google+,,,,Buzz,,,,and,,,WaveOur,,aim,,is,,to,,present,,UX,,design,,in,,a,,fun,,,practical,,,and,,non-academic,,way,,,so,,that,,the,,concepts,,are,,accessible,,and,,can,,be,,tried,,out,,immediatelyA,,,perfect,,,example,,,of,,,a,,,company,,,that,,,took,,,advantage,,,of,,,a,,,blue-ocean,,,market,,,is,,,Airbnbreply,Instead,,,,they,,,had,,,built,,,a,,,business,,,model,,,that,,,needed,,,a,,,direct,,,marketing,,,channel,,,targeted,,,at,,,an,,,affluent,,,customer,,,segmentAs,,the,,company,,grows,,and,,expands,,its,,digital,,properties,,,you,,need,,to,,constantly,,pivot,,and,,shift,,your,,game,,plan,,,baking,,your,,strategy,,into,,all,,online,,services,,effectively,,,reliably,,,and,,without,,frictionNEIL,,YOUNG,,(1972),,A,,few,,years,,ago,,,a,,highly,,successful,,software,,engineer,,became,,an,,entrepreneur,,because,,he,,had,,a,,problemsomeone,,he,,loved,,needed,,treatment,,for,,a,,drug,,addictionAirbnb,,is,,a,,community,,marketplace,,for,,people,,to,,list,,,discover,,,and,,book,,sublets,,of,,practically,,anything,,from,,a,,tree,,house,,in,,Los,,Angeles,,to,,a,,castle,,in,,Francereply,,,I,,,come,,,from,,,a,,,background,,,of,,,studying,,,Product,,,Design,,,at,,,the,,,best,,,undergrad,,,art,,,university,,,in,,,the,,,UK,,,,then,,,have,,,worked,,,for,,,the,,,web,,,in,,,Graphic,,,Design,,,and,,,a,,,bit,,,of,,,MarketingMeet,Jodie,Moule,Jodie,Moule,is,co-founder,and,director,of,Symplicit,,an,experience,design,consultancy,based,in,Australia,that,focuses,on,research,,strategy,,and,design,servicesUX,StrategyHow,to,Devise,Innovative,Digital,Products,that,People,Want,by,Jaime,Levy,Buy,the,Book,Attend,Live,Events,Download,the,Toolkit,Jaime,LevyLIVE-,Worldwide,Conference/Book,Tour2016,February,10,,2016,Chicago,,USA,,UX,Strategy,Chicago,Book,Launch,Party,&,Talk(sold,out),February,12-13,,2016,Montreal,,QuebecUX,Strategy,Masterclass(sold,out),and,ProtoHackEvent,February24,,2016,OReilly,Media,Webcast,Conducting,Guerrilla,User,Research,(Watch,the,Recording!),March30,,2016,London,,EnglandLean,UX,Meetupatthe,Guardian,(sold,out),April1st,,2016,Oxford,,EnglandUX,in,the,CityatOxfordsSad,Business,School,April6-8,,2016,Quebec,City,Canada,DigitalQuebecConferenceat,the,Port,of,Quebec(sold,out),April13,,2016,Montreal,Canada,,Tout,Le,Monde,UX,at,Ecto(sold,out),April15-16,,2016,Hamilton,,Canada,Embrace,UXatthe,Lincoln,Alexander,Centre,May24-27,,2016,Lisbon,,Portugal,User,Experience,Lisbonatthe,FIL,Meeting,Centre(sold,out),June2-4,,2016,Berlin,,Germany,IA,Summit(aka,IA,Konferenz)at,Urania,June7,,2016,Dublin,,Ireland,Dublin,UX,Meetup,at,the,Bank,of,Ireland,June8-10,,2016,Edinburgh,,Scotland,UX,Scotland,at,Our,Dynamic,Earth,July13-14,,2016,Portland,,USA,,Digital,Summit,Portlandat,the,Portland,Art,Museum,August9-12,,2016,San,Francisco,,USA,,UX,Weekat,the,Hyatt,Regency,Embarcadero,August16,,2016,San,Francisco,,USA,1/2,Day,UX,Strategy,&,PrototypeWorkshop,hosted,byJustinmind,(link,TBA),September1-2,,2016,Zurich,Switzerland,FrontendConferenceatAlte,Sihlpapierfabrik,September5-10,,2016,China,UX,Strategy,Book,TouratTBA(celebrating,theChinesetranslation,release,of,the,book),September20-21,,2016,Washington,DC,,USA,,Digital,Summit,DC,October14,and,15,,2016,Los,Angeles,,USA,,1-DayUX,Strategy,Masterclass,on,bothFriday,&,SaturdayatOpodz,November16-17,,2016,Raleigh,,USA,,Internet,Summit,December2-8,,2016,Japan,UX,Strategy,Book,TouratTBA,(celebrating,the,Japanese,translation,release,of,the,book),December9-12,,2016,Korea,UX,Strategy,Book,TouratTBA(celebrating,theKoreantranslation,release,of,the,book),Download,the,UX,Strategy,Toolkit,Please,enter,your,email,and,we'll,send,you,a,link,to,download,the,UX,strategy,toolkitIf,,,a,,,business,,,model,,,is,,,supposed,,,to,,,help,,,a,,,company,,,achieve,,,sustainability,,,,how,,,can,,,you,,,do,,,that,,,when,,,the,,,online,,,marketplace,,,is,,,over-run,,,with,,,free,,,products?,,,Value,,,innovation,,,is,,,the,,,keyAnd,,as,I,mentioned,earlier,,true,value,innovation,occurs,when,the,UX,and,business,model,intersectThis,traditional,business-strategy,approach,can,work,to,galvanize,a,team,in,a,large,slow-moving,enterpriseWhen,,you,,are,,doing,,strategy,,,you,,are,,coming,,up,,with,,a,,game,,plan,,before,,creating,,somethingHowever,,,this,,is,,where,,disruptive,,innovation,,can,,blindside,,established,,competitorsThe,,six,,percent,,commission,,fee,,we,,paid,,to,,Airbnb,,was,,negligible-mp,,,reply,,,She,,,is,,,also,,,interested,,,in,,,how,,,to,,,combine,,,this,,,understanding,,,of,,,human,,,behavior,,,with,,,good,,,design,,,thinking,,,,to,,,influence,,,the,,,way,,,businesses,,,approach,,,the,,,design,,,of,,,their,,,products,,,,systems,,,and,,,processesWhen,,,we,,,transpose,,,Blue,,,Ocean,,,Strategy,,,to,,,the,,,world,,,of,,,digital,,,products,,,,we,,,must,,,admit,,,that,,,there,,,are,,,bigger,,,opportunities,,,in,,,unknown,,,market,,,spacesWe,,,conducted,,,guerrilla,,,user,,,research,,,using,,,a,,,Minimum,,,Viable,,,Product(MVP),,,prototype,,,with,,,the,,,clients,,,sitting,,,at,,,the,,,table 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